When speaking about explainer videos, probably the most famous and more recognizable are whiteboard explainer videos. There is something very familiar about them and people just seem to really enjoy them which is why a lot of business owners have started using them even more. These videos are pretty simple to make, and they are definitely something that you can DIY if you know which way to go. To help you out, in this article we are going to give you three great tips that you should keep in mind when creating your own whiteboard explainer, so make sure to keep reading to find out what they are.
1. Make sure to keep it traditional
The biggest mistake that people make when creating whiteboard explainers is that they try to put in new elements in the video, and that is definitely not something that you should do. What makes explainers what they are, are the three traditional elements: the whiteboard, the black pen and the hand that is drawing the story. While there is definitely some wiggle room when it comes to things like the color of the pen and adding some touches of color here and there, these three elements are what make these videos, so make sure to stick to them.
2. Use the video to tell a story
One of the reasons why people love whiteboard explainer videos so much is because they love the way that they can be used to tell a story, and that is definitely what you should do. The style of these videos will let you tell a great story in a fun way, so when you are talking about a product you can easily turn that explanation into a story. Make sure to focus on the audience and their needs and problems instead of on your product’s features, because that will make people enjoy the video even more and it will seem as if though the product was created specially to help them.
3. Use emotions
Because whiteboard explainers are so familiar to people, that gives you a great opportunity to play on people’s emotions. You can put in some reference that will be familiar to the people in your target group or even a song that you think will remind them of their childhood. This will help you keep the mood light, funny and emotional at the same time, which is exactly what you want when you are selling a product.
When something is as popular as whiteboard explainer videos are, then you can rarely go wrong with it. As we mentioned before, making these videos can be pretty simple if you know what you are doing, and hopefully, the great tips above will help you make the best whiteboard explainer out there.
Our entire content library is available in 2 formats, the Module & the VideoPlus.
The popular @Micro_Learn Modules, takes around 15-minutes to complete and features a whiteboard-style explainer video, expanded learning & a Check My Understanding quiz. #elearning #module pic.twitter.com/S0YawRv35S
— Steve Soper (@SteveSoper_ML) 20 de abril de 2018