A lot of people find making explainer videos intimidating and overwhelming, but in reality things are a lot simpler than that. It used to be that getting your hands on an explainer meant paying a professional a lot of money, and while that is still an option, the fact is that it isn’t necessary anymore because you can just as easily make one yourself. To help you out and give you an idea of what you need to start, we have put together a few great tips that you should definitely keep in mind, so make sure you keep on reading.
Keep the video short
One of the key elements of an explainer video is the fact that they are short. They have a format that is anywhere between one and two minutes, and there is a very good reason for that. People tend to have very short attention spans and this is the time that the average person will spend watching something like this, so you definitely need to make sure to keep it within the suggested timeline in order for the explainer to be “successful”.
Write a script
A lot of people think that a script isn’t necessary when it comes to making explainer videos, but that actually really isn’t true. The script is one of the key elements of every explainer it is something that deserves your time and attention. As we already mentioned, the video needs to be fairly short and that means that you have a short space of time in which you need to say a lot of things. Writing a script will help you make all of the points that you want to make in a concise way and it will help you make sure you are not forgetting anything. Since the time limit is between one and two minutes, a script that has around 160 to 230 words will be the perfect fit for that timeframe.
Work on the voiceover
Another thing that people don’t stop and think about as much as they should is the voiceover of the explainer video and that is a big mistake. Once you have the script down and you have taken care of all of the animations, the voiceover is what will really bring the explainer together and what will fill in the gaps in the story, if there happen to be any. Make sure that the voiceover is filmed with good quality sound because that is what will give the video that professional touch.
The right explainer video can help your business out in a lot of ways thanks to how diverse these videos can be. Making one yourself really isn’t as hard as most people think it is, so just take a good look at the tips above and give making your own explainer videos as go.